CRM

Sales in the Cloud: Different Ways Cloud Computing Is Aiding Sales

Cloud computing has been helping businesses achieve unbelievable levels of efficiency over the years. Anything from Enterprise Resource Planning or ERP to Human Resources (HR) and communications are now relying on cloud infrastructure one way or another. It is also worth noting that cloud computing allows businesses to store and process a large amount of data at a relatively low cost.

In this article, however, we're going to focus more on how cloud tools and services can be used to help sales. There are some interesting resources and solutions designed specifically to help a business's sales department become more effective.

Cloud-Based CRM

Customer Relationship Management or CRM is a great platform to use for managing customers. The use of CRM allows corporations to offer more personalized services to each customer through the method of collecting data and the history of interactions within the system. I say "history of interactions" because a good CRM platform can record more than just purchases and invoices.

Cloud Computing: The Salesforce ecosystem - A shift on the playing field

Grazed from ComputerWorld. Author: Tal Frankfurt.

The recent announcement of the BlueWolf acquisition by IBM surprised many people in the technology industry, in the same way the announcement of the Cloud Sherpas acquisition by Accenture shocked people back in September 2015. Personally, I don't think these acquisitions should catch anyone in our industry off guard. Global technology giants are trying to have a greater appeal to their customer bases.

These customers are demanding skilled consulting firms who can provide value by implementing widely adopted cloud based applications such as Workday and Salesforce in a matter of months. Large scale implementations have, at times, taken years and this is no longer acceptable with the rapidly changing technology space...

IBM acquires Optevia for public sector CRM SaaS play

Grazed from CloudTech. Author: James Bourne.

IBM has announced the acquisition of Microsoft software as a service (SaaS) specialist Optevia, ramping up its offering for CRM SaaS in the public sector. Optevia’s specialism in Microsoft Dynamics CRM firms makes an interesting avenue for IBM, given how dominant Microsoft is in the public sector. Among Optevia’s more recent customers include Wealden District Council, who announced in October “significantly improved customer services” using Dynamics CRM.

The company announced record financial results in May, and among its current client base are ministries, councils, regulators, transport authorities, and social housing organisations. “By acquiring Optevia, IBM will be able to provide public sector clients and prospects with a range of unique, industry focused CRM based solutions,” said Joanna Davinson, IBM Europe public sector leader in a statement. “This strategic acquisition will help strengthen IBM as a SaaS provider and global software integrator.”...

Read more from the source @ http://www.cloudcomputing-news.net/news/2016/mar/18/ibm-acquires-optevia-public-sector-crm-saas-play/

Cloud Computing: CRM Failure - The Dirty Secret That's Holding You Back

Grazed from Linkedin. Author: Tony Hughes.

In my last corporate role, I ran the Australian region for one of world’s biggest CRM software companies. It was my final role in a twenty-five year career working in the technology sector. Everywhere I worked I was always a ‘true believer’ in what I was selling – you have to be, to be successful. But now, with two years under my belt on the outside of the corporate world as a management consultant, I’ve got a different perspective.

I’m seeing a common theme working with clients … CRM is a dirty word. That’s because CRM failure rates are high – as bad, if not worse, than that of ERP back in the Y2K stampede. It’s also because sales people tend not to embrace the technology (regarding it as an overhead that doesn’t directly help them sell) and management doesn’t trust the reports it generates...

Infor Ramps Up Cloud CRM with Saleslogix Purchase

Grazed from TopTechNews.  Author: Linda M. Rosencrance.

Aiming to boost its CRM Relevant Products/Services offerings, business Relevant Products/Services application software and cloud Relevant Products/Services services provider Infor has agreed to acquire the Saleslogix cloud-based CRM application from Swiftpage.

Saleslogix CRM, which will become Infor CRM, will add sales and service functionality to the Infor CloudSuite, its industry-specific software that's available on Amazon Web Services. Swiftpage expects the transaction to close in the coming weeks. Financial terms of the deal were not disclosed...

Cloud Computing: Microsoft Dynamic CRM Expanded to More Countries

Grazed from TechInsider. Author: Sean Campbell.

In a Push to strengthen its cloud computing business even more, Microsoft Corporation (NASDAQ:MSFT) revealed that Microsoft Dynamics CRM is now available in many more countries. Bob Stutz, Corporate Vice President, Microsoft Dynamic CRM made the announcement on Microsoft Corporation (NASDAQ:MSFT)’s Dynamics Community page yesterday.

The countries that have been added to the fold of Microsoft Dynamics CRM Online include Argentina, Uruguay, Ecuador, U.S. Virgin Islands, Indonesia, Thailand, Taiwan, Philippines, Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, South Africa, Ukraine, and the United Arab Emirates...

Read more from the source @ http://www.techinsider.net/microsoft-corporation-msft-dynamic-crm-expanded-to-more-countries/1110817.html

Cloud Computing: Salesforce.com Acquires Big Data CRM Startup RelateIQ

Grazed from CRN.  Author: Kevin McLaughlin.

Salesforce.com has acquired RelateIQ, a Palo Alto, Calif.-based startup that has been touting its big data-infused software as the next generation of customer relationship management.  Salesforce.com is paying $350 million for RelateIQ, which sells a "relationship intelligence platform" that gathers and analyzes data from salespeople's interactions with contacts, including email, calendars and smartphone calls. It then uses this data to provide insights that can help deals move faster.

RelateIQ's software supports Office 365, Exchange 2013, Exchange 2010 and Google Apps. It also works with Facebook to let users add photos and verify contact information...

Cloud computing spending dominated by ERP and CRM

Grazed from DataCentres. Author: Editorial Staff.

A new report from research house, IDC Worldwide Semi-annual Public Cloud Services Tracker show the worldwide market for cloud services hit $US45.7 billion) during 2013. Of that total, $US10.78 billion (24%) was spent on ERP systems and $US8.13 billion (18%) was spent on CRM. ERP systems (such as SAP, Oracle or Microsoft Dynamics AX) are integrated whole-of-business management applications integrating accounting, payroll, manufacturing, supply chain management and project management. Meanwhile, CRM software (such as Salesforce) manages customer relationships.

Other major cloud-based service categories included servers at $US3.981 billion or 9% of the market, collaborative applications (such as Office 365) at $US3.37 billion, and security software at $US2.922 billion. The strength of ERP and CRM spending meant the Software-as-a-Service model accounted for 72% of the market, with Platform-as-a-Service and Infrastructure-as-a-Service making up 14% each.

Cloud Computing and CRM: Increasingly Connected

Grazed from MidsizeInsider. Author: Marissa Tejada.

Cloud computing and customer relationship management (CRM) go hand in hand, helping businesses become more productive. According to new research by Gartner, the two solutions complement one another and are being used by firms to reach business goals. Today there are a wider range of options, which smaller firms are taking advantage of to increase their competitiveness.

The Trend Upwards

Cloud Tech News recently featured a piece on Gartner's latest research around CRM trends. Gartner found that half of all CRM tools will be hosted in the cloud by 2015, which is predicted to increase substantially to 85 percent by 2025. This surge in CRM cloud usage proves that businesses of all sizes believe in the benefits such a tool provides...

Wall Street: Simplifying CRM in the Cloud

Grazed from Technorati.  Author: Kevin McCafee.

For those of us living in the more general realm of technology, terms like SMM, CRM, and even SEO only begin to scratch the surface of our periphery. In this fast paced information age, simple acronyms easily fade into a broad background of ever growing terminologies that often have a lot more relevance to our daily lives than we think. So what do all of these terms have in common? Simplicity.

Search Engine Optimization (SEO) is a good point of reference. With 70 percent of the world’s Internet browsers using Google as their window to the online world, this should be four letter word essentially dictates the modern business world. Whether you are developing an e-commerce platform or just have a local business listing, there are various ways to boost your SEO, namely increasing the number and quality of inbound links to your site, a simple practice known as link building...