The Future Of Website Personalization Moves With Cloud-Based ML Tools

Written by Paul Matthews

If there's a recurring trend in web development since 2015, that is definitely related to big data and its projections within the web development world. Website personalization or web personalization is a branch of web development which focuses on creating tools that, by reading big data, cookies and everything in between are automatically learning what a hypothetical user may want from a listing. Let's analyse how these tools are developed nowadays and why their cloud compatibility will be a major factor in the near future. 

What Exactly Is Website Personalization?  

Web personalization was born from combining UX-based strategies to some Python-based tools which were simply reading cookies. UX is a major part of the current web development industry and, therefore, this combination was big from its beginning. In 2019, web personalization is an industry which focuses on creating tools developed to tailor each catalogue, product description and general online portal to a potential customer by reading the big data associated with him/her. 

CSS Tools That Change the Way We Use Code

CSS is extremely helpful in the design and structure of websites and knowing how to use and understand it allows you to change coding and adapt web pages to suit your specific needs. The benefits of using CSS include allowing you to manage your own website template and design, which can lead you to attract clientele and work towards your goals through a professional looking website that presents the identity that you envisioned. For non-IT professionals though, CSS can be a complex and often indecipherable language that many potential users can find difficult to grasp. However, long, complex pages of code can now be made easier with these simple changes to the way that you use CSS.

Typography Tools

Typography can become one of the most complex elements of CSS, managing how your website displays text and its appearance to site visitors. Although typography includes many simple features such as font and italics, features such as spacing and text alignment can prove more difficult to control to suit your vision. However, with must-have typography tools such as text designers, you will be able to communicate with your audience without the difficulties of some CSS programs. Tools such as CSS Type Set and Gridlover are excellent examples of tools that give you back the control that CSS can sometimes leave you without, giving you the autonomy to design at your will without the complexities of a difficult system. While CSS Type Set allows you to test different fonts and play with different layouts and designs, Gridlover is one of the best tools to use for spacing issues and for grappling with headings and sub-headings.

Essentials for Building an Effective Website

When you decide to build a website, you may have several reasons for doing so. For some, they serve as a place to find general information, while others use it to create an interactive hub for existing customers and prospective ones. Whatever the case, a website is multifunctional and can do a lot for both individuals and businesses. However, it is essential that in the process of building your website, you understand the purposes that it will serve and build it accordingly. Doing so should help save you a great deal of hassle in the long run as well as the costs associated with making major changes. In light of this, you're going to find several essentials to take into consideration if you want to build an effective website.

Know the Purpose of The Website

Top tips for your small business website

If you are a small business trying to carve out a name for yourself, or perhaps you are looking to get ahead of your competitors in an already saturated business market, then it is essential that your small business website stands out and offers your visitors a truly unique browsing experience. When it comes to small to medium-sized businesses, you need to make sure that you create a site that is easy to use and contains the basics that any visitor will need to find out more about your company. These include your contact details, a form for capturing new leads, and any information about your products and services as a starter. 

Most businesses often try to overcomplicate the design of their company website, thinking that bigger means better. However, this does not need to be the case. Make sure that you design your site by putting your customer first. Remember that the average web browser wants to find information quickly and easily, and will leave any site if they cannot find what they are looking for within the first few seconds of visiting a website. You should also make sure that your company website is easy for you to update and add information to, as the site owner. This is vital so that you can continue to add new and relevant articles about your products, videos and even blog posts to keep your site fresh and interesting.

6 ways to drive traffic to your website

Your business has got its website up and running which is great, but how do you get people visiting it and driving traffic on it? There is no point in paying out a load of money for a big and shiny website if nobody is paying any attention to it, after all.

Website traffic is important for a number of reasons, among which are seeing how well your marketing campaigns are working, gathering insight and information about your audience, improving your ranking when it comes to search engines and generating more leads and customers.

If your website isn't generating the traffic you want it to, then there are a few ways you can fix that. Here are six of them.

Search engine optimization