Breaking Through Cloud Addiction
December 2, 2012Grazed from TechCrunch. Author: Alexander Haislip.
Cloud computing has become a lot like the Hotel California: Once you pick a provider you can check out anytime you want – but you can never leave.
You’ve no doubt heard of “cloud lock-in,” the concept that once you architect and optimize your systems on a single infrastructure seller you’re effectively stuck with the choice. It’s an unattractive idea, especially in an industry moving as quickly as cloud computing is.
Once you’ve gone down the road with one provider, rebooting into another cloud must be difficult. Maybe that’s why you see such paradoxical allegiances in the cloud.
Here’s one: Netflix uses Amazon infrastructure, competes with Amazon to deliver streaming video, and pays Amazon massive amounts of cash to handle its data. The fact that Netflix is forking over its data and cash to its competitor ought to raise eyebrows. And not only does Netflix seem to accept this arrangement, it promotes it…
Read more from the source @ http://techcrunch.com/2012/12/01/netflixs-amazon-cloud-addiction/