Cloud Computing: Google Acquires Video Rendering Firm Zync Render

September 2, 2014 Off By David
Object Storage

Grazed from eWeek. Author: Todd R. Weiss.

Google has acquired Zync Render, a visual effects cloud rendering vendor that has been involved with movie hits including Star Trek Into Darkness, American Hustle and Flight, and will integrate it into Google’s Cloud Platform. The Zync Render deal was announced by Belwadi Srikanth, a Google Cloud Platform product manager, in an Aug. 26 post on the Google Cloud Platform Blog.

Terms of the acquisition were not released. "Creating amazing special effects requires a skilled team of visual artists and designers, backed by a highly powerful infrastructure to render scenes," wrote Srikanth. "Many studios, however, don’t have the resources or desire to create an in-house rendering farm, or they need to burst past their existing capacity."…

That’s where the acquisition of Zync Render fit in for Google, wrote Srikanth. "Together Zync + Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs," he wrote. "For example, with per-minute billing studios aren’t trapped into paying for unused capacity when their rendering needs don’t fit in perfect hour increments."…

Read more from the source @ http://www.eweek.com/cloud/google-acquires-video-rendering-firm-zync-render.html#sthash.Xhjv91k8.dpuf