Cloud Computing: You’ll Never Guess Who Google Considers Its Biggest Competitor
October 20, 2014
Grazed from Fool. Author: Adam Levy.
When it comes to searching for something on the Internet, most people head over to Google. A growing portion of Internet users (19.2% of U.S. searches) use Microsoft’s Bing,but very few consider Amazon.com (NASDAQ: AMZN ) a big competitor in search. But Eric Schmidt, speaking in Berlin earlier this week, said the giant e-tailer is its biggest competition.
Google is facing antitrust regulations from the European Commission. While Schmidt’s wasn’t directly addressing regulators, his speech was clearly aimed at swaying their opinion. To that end, Schmidt says Google has a lot of competition on the Internet, but why does he think Amazon is its biggest competitor?…
The best searches go to Amazon
Search advertising’s highest priced ads are for search terms that have intent to buy. (Something like "raincoat.") But Schmidt cited research by Forrester that found almost one-third of people looking to buy something started their research on Amazon. That’s more than twice the number that went to Google…
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