Is Cloud Sameness Dangerous to Competitive Advantage?

Grazed from SmartDataCollective. Author: Paul Barsch.

The rise of public cloud computing is awe-inspiring. Companies like Amazon, via Amazon Web Services, are “turning virtual iron into gold” with exponential growth in revenues and operating income. However, as more companies turn to cloud computing, and use the same applications available from a specific cloud provider, there could be danger of losing competitive advantage wrought by technological advances.

These days, if your company smells of cloud, you’re in an enviable position. That’s because according to the New York Times, in October 2015, companies such as Google, Amazon, and Microsoft added more than $100B to their market capitalization, in part fueled by cloud growth. And while some companies are moving to the cloud to take advantage of cloud benefits of elasticity, pay per use, scalability and more, there are downsides to going “all in the cloud” that are sometimes missed...

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