Do Telcos Have Klout in Cloud?

Grazed from Wired. Author: Yankee Group.

Cloud computing can play an important role in lowering costs for telecom operators and make them more nimble and agile. But the jury is still out whether telcos can compete in the cloud services market. Yet, with traditional revenue streams like voice, messaging and data increasingly being threatened by regulation, competition and over-the-top (OTT) players, gaining share in the fast growing cloud services market will be necessary to maintain relevance and ensure revenue growth.

In the consumer cloud space, popular services like webmail, storage, synchronisation, music and social networking are being delivered by OTT players such as Microsoft, Google, Apple, Dropbox, Spotify and Facebook...

In the enterprise cloud space, software as a service (SaaS) is redefining the vendor landscape, with cloud-born vendors like Salesforce taking the lead in CRM. Application categories like HRM, ERP and Office Productivity are following suit. Platform as a service (PaaS) is becoming more entrenched with Google Apps, Heroku, Force.com and Azure focusing on specific or generic application based development. Infrastructure as a service (IaaS) is becoming more popular with cloud infrastructure players like Amazon specialising in delivering low-cost and elastic storage and compute services...

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