What Is MDM?

►  MDM   is an acronym that stands for:   Master Data Management

►  MDM   is defined as:   A set of processes and tools that consistently defines and manages the master data (i.e. non-transactional data entities) of an organization (which may include reference data). MDM has the objective of providing processes for collecting, aggregating, matching, consolidating, quality-assuring, persisting and distributing such data throughout an organization to ensure consistency and control in the ongoing maintenance and application use of this information.

source: Wikipedia