Oracle Grabs Maximyser in Cloud Marketing Play

Grazed from TopTechNews. Author: Jennifer LeClaire.

Tech giant Oracle is working to maximize its Marketing Cloud -- and its latest acquisition proves it. The company has just reached a deal to buy Maxymiser, a firm that provides cloud-based software to help marketers test, target and personalize what a customer sees on a Web page or mobile app, for an undisclosed sum.

Oracle was attracted to Maxymiser’s technology because it promises to significantly increase engagement and revenue for its clients. Maxymiser optimizes over 20 billion customer experiences every month for some pretty well-known brands, including Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham...

Another Cloud Purchase Could Bolster Microsoft Corporation

Grazed from Fool. Author: Leo Sun.

Microsoft reportedly has agreed to acquire Israeli cloud security company Adallom, which was founded three years ago, for about $320 million. Adallom develops a technology that protects an application or data as it sits on a remote server. Remote access is handled by Adallom's command and control mechanism, which logs and reports any suspicious activity.

This layer compartmentalizes and protects cloud-based data for enterprise customers. The start-up has raised $49.5 million to date, including a $30 million investment from Hewlett-Packard. The acquisition of Adallom would complement Microsoft's other recent purchases in the cloud, enterprise, and security markets. Last November, it acquired another Israeli firm, Aorato, which specializes in enterprise security and machine learning. It also acquired analytics firms Equivio, Revolution Analytics, and Datazen Software to beef up its big data capabilities...

IBM snaps up Compose to extend its cloudy database options

Grazed from Fortune. Author: Barb Darrow.

IBM continues to build out its database portfolio with the acquisition of Compose, which offers several open-source-oriented database options. Compose, which raised about $6.4 million dollars since its founding in 2011, is privately held; terms of the IBM purchase were not disclosed.

What Compose, in Mountain View, Calif., brings to the table is a way to attract a new flock of web and mobile developers that are not part of the IBM enterprise rubric and let them try out lightweight database services based on MongoDB, Redis, Elasticsearch, PostgreSQL, RethinkDB and other databases...

Cisco Plans to Buy Cloud Platform MaintenanceNet

Grazed from WSJ. Author: Lisa Beilfuss.

Cisco Systems Inc. on Tuesday announced a deal to buy privately held MaintenanceNet for $139 million, the latest acquisition for the network giant. Carlsbad, Calif.-based MaintenanceNet, which was founded in 2004, operates a cloud-based platform that uses data analytics to help automate sales processes.

The companies have partnered since 2009, whereby MaintenanceNet’s software alerts Cisco clients to service contracts that are coming up for renewal or overdue and enables automated quoting and online ordering. In a blog post, Cisco said MaintenanceNet will join its global customer success organization and called the ability to easily track and manage contracts “critical” as more information technology business models shift to a recurring revenue model for products and services...

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Cisco To Buy OpenDNS Cloud Security Firm for $635M

Grazed from TopTechNews. Author: Shirley Siluk.

With security threats growing across a wider range of devices, Cisco is aiming to boost its emphasis on "security everywhere" through its acquisition of the San Francisco-based firm OpenDNS. Valued at $635 million, the deal is expected to close in the first quarter of the 2016 fiscal year.

Founded in 2006, OpenDNS launched its line of cloud-based Umbrella security products in 2012. Combined with the company's predictive threat intelligence platform, Security Graph, those products are aimed at providing "anywhere, anytime" security for the growing Internet of Things...

Microsoft Partner Bolsters Cloud With Acquisition

Grazed from PYMNTS. Author: Editorial Staff.

Microsoft has been on a quest to bolster its enterprise solutions, with CEO Satya Nadella declaring the dawn of SaaS – a sign that Microsoft is now turning to the cloud to provide companies with the technology they need to better manage money and operations. The technology giant’s partners appear to be responding to Nadella’s declaration.

Reports published late last week said Microsoft cloud computing partner Champion Solutions, which works closely with Microsoft for small business cloud services, is looking to strengthen its SaaS offerings through a strategic acquisition. Reports said Champion Solutions will acquire cloud and mobile technology service provider allAware, a deal that will boost Champion Solutions’ existing Microsoft Business Unit, MessageOps...

Search Giant Google Acquired Mobile Cloud Computing Company Agawi Last Year

Grazed from HostSearch.  Author: Editorial Staff.

 In a move that took place in the latter part of 2014 and has not been highly publicized (it is only just being reported in fact), search giant Google acquired mobile cloud computing company Agawi. Led by founders Rajat Gupta, Rohan Relan, and Peter Relan, Agawi has headquarters in Campbell, California, USA. The company bills itself as a technology platform company which specializes in low-latency cloud-to-mobile device app streaming. Alongside mobile it is involved in cloud data services and cloud gaming.
Google's purchase of Agawi could significantly strengthen its mobile capability. The company, formerly known as iSwifter, was originally solely a cloud gaming company and transitioned to focusing on in-app advertising...

Why it makes sense for Microsoft to buy hot cloud startup Docker

Grazed from Fortune. Author: Barb Darrow.

If Microsoft is not weighing a bid to buy hotshot container startup Docker, perhaps it should be. The idea, talk of which cropped up late last week, is intriguing and a purchase would be a bold move by Microsoft CEO Satya Nadella, who is trying to position the company’s Azure cloud as the cloud-of-choice for businesses, but as part of that effort also a first-class home for containers and for open-source software.

Docker is an open-source container technology that lets companies package up applications in a lightweight way so that they can run on different sets of infrastructure with minimal tweaking. To confuse matters, Docker is also a venture-capital-backed startup, once known as DotCloud, that is commercializing this technology and is reportedly valued at over $1 billion...

IBM and Cisco acquire OpenStack providers

Grazed from TechTarget.  Author: Trevor Jones.

OpenStack distribution options continue to shrink as two more small vendors have been gobbled up by bigger players looking to stake their claims in cloud.  Market consolidation around the open source cloud technology has been a familiar theme over the past year, and that continued this week as IBM and Cisco each said they plan to acquire OpenStack providers.

The former plans to buy hosted private cloud provider Blue Box and the latter is set to buy private cloud platform and support services provider Piston Cloud Computing, Inc., though terms of the two separate deals were not disclosed...

As part of its Intercloud plan, Cisco to acquire Piston Cloud Computing

Grazed from FirstPost. Author: Editorial Staff.

To help customers maintain control and compliance in this hyper-connected, hyper-distributed IT environment, Cisco and its partners are building the Intercloud—a globally connected network of clouds. In a step towards realizing that vision, Cisco has announced their intent to acquire Piston Cloud Computing, which will help accelerate the product, delivery, and operational capabilities of Cisco Intercloud Services.

Paired with their recent acquisition of Metacloud, Piston’s distributed systems engineering and OpenStack talent will further enhance their capabilities around cloud automation, availability, and scale. The acquisition of Piston will complement the Intercloud strategy by bringing additional operational experience on the underlying infrastructure that powers Cisco OpenStack Private Cloud...